{"id":26030,"date":"2018-06-08T09:58:46","date_gmt":"2018-06-08T07:58:46","guid":{"rendered":"https:\/\/wordpress-763711-2606952.cloudwaysapps.com\/?p=26030"},"modified":"2018-06-07T22:02:57","modified_gmt":"2018-06-07T20:02:57","slug":"centro-commerciale-urbano-food-beverage-coprira-oltre-20-della-superficie-commerciale","status":"publish","type":"post","link":"https:\/\/dev.investinitalyrealestate.com\/en\/centro-commerciale-urbano-food-beverage-coprira-oltre-20-della-superficie-commerciale\/","title":{"rendered":"Urban Mall: a format where food and beverage will cover over the 20% of the commercial surface"},"content":{"rendered":"

From the “Where does shopping go” research, which analyses the behaviour of customers in the malls, we observe that the 71% of the interviewees go to shopping centres especially because of commercial galleries. <\/p>\n

About the 30% of those going to the shopping centre are no longer motivated by the purchase, but by the restaurant services, and shopping \/ entertainment services. <\/p>\n

In the future, the commercial galleries will have a more important role than hypermarkets and it will be vital to create a strong and distinctive brand identity and to adapt the services supporting the shopping and the services supporting the visit to the commercial galleries (children’s area, nursery, etc.).<\/p>\n","protected":false},"excerpt":{"rendered":"

From the “Where does shopping go” research, which analyses the behaviour of customers in the malls, we observe that the 71% of the interviewees go to shopping centres especially because of commercial galleries. About the 30% of those going to the shopping centre are no longer motivated by the purchase, but by the restaurant services, […]<\/p>\n","protected":false},"author":462,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[363],"tags":[812,368,938],"acf":[],"yoast_head":"\nUrban Mall: a format where food and beverage will cover over the 20% of the commercial surface - ICE - Italian Trade Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.investinitalyrealestate.com\/en\/centro-commerciale-urbano-food-beverage-coprira-oltre-20-della-superficie-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Urban Mall: a format where food and beverage will cover over the 20% of the commercial surface - ICE - Italian Trade Agency\" \/>\n<meta property=\"og:description\" content=\"From the “Where does shopping go” research, which analyses the behaviour of customers in the malls, we observe that the 71% of the interviewees go to shopping centres especially because of commercial galleries. 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